Eterna is a minimalist jewelry business creating gender-inclusive, simple, dainty pieces to compliment effortless and elevated looks. The word 'Eterna' is short for 'eternal', which speaks to their timeless jewelry items that are elegant and minimalist.

For their logo, I went with a stylized infinity symbol to illustrate a sophisticated, minimalistic, and long-lasting brand. The visual identity was built to walk the line between masculine and feminine design.

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Responsibilities:

Visual identity, Web design, Social content, Advertising