Mr. Boba specializes in high quality boba with a modern twist. Mr. Boba offers a variety of fruity & aromatic flavors to drive taste buds wild, and they were looking to expand the franchise; they requested some stand-out branding to match their bold flavors.

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Bubble tea is on the rise amongst younger audiences, especially Gen Z. To invent a brand that not only stands out, but connects with their audience, I found inspiration in kawaii or "Meng" culture; things like Studio Ghibli films, manga, and anime have resurfaced as mainstream interests amongst Gen Z, and cute culture with it.

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Responsibilities:

Visual identity, Illustration, Package design