The Cloak Room is an enchanting store stocking all things spirituality & crystals. After a magical first year in business, they wanted to polish up their branding & deliver a sparkling presence.

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I chose a moon symbol for the primary logo, and then took an "oddities & curiosities" approach to the rest of the design & visuals, choosing critters and interesting plants to use in the branding.

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Responsibilities:

Visual identity, Illustration, Package design, Creative development